About Company:
Kayage Ethical Company produces hand-made natural cosmetics.
Client Requirements:
1) Client wants a simple but elegant brand design.
2) Company encourages sustainability, and design should reflect that.
3) Client don't want to use colours for label design
Design Brief:
I like the idea of sustainability. So I took a minimalistic approach to design. I also reduce pallets to black and white only. However, Original designs were made in the white background, which was changed to black after the client's request.
I choose san - serif fonts since it's more modern and straightforward because of their overall brand idea.